Why Support Us

“Sometimes you feel as if you are left on the shelf when you’re over 50 and it was really motivating to find support on offer that was specifically for older people in business.”

Amanda Root, 56 years old, London, Founder of Pretty Wonderful Rooms


Ambition has no age limit

Our jobs define us.  The employment path we choose shapes our lifestyle and personality, providing many of us with personal fulfilment and confidence.

With over 3.5 million people between the age of 50 and 64 out of work in the UK, redundancy and unemployment is a huge problem for the over 50 community; many of whom possess a wealth of skill and ambition, yet are turned away from employment because of their age.

We need to face facts, there are currently over 21 million people over the age of 50 in the UK and that number is growing. Fast. By 2013, it is estimated that there will be more people over the age of 65 than under 15.  The ageing population is the biggest issue that society is facing.

Self-employment as a solution

We believe that we self-employment is a fantastic option against a backdrop of unemployment in our ageing society.  It can offer over 50s the following opportunities:

Financial Independence

The change to use all the skills built up over a lifetime of working

Flexible working hours

Opportunity to rise to a new challenge

Personal development and motivation

Combat social isolation and ill health borne out of unemployment

Supporting The Prince’s Initiative

We are the only charity in the UK dedicated to helping the over 50s become established in business through entrepreneurship - making our work and your support even more valuable.

Your support will help to fund courses and networking events, as well as providing mentors for the over 50 entrepreneur. We want to support as many 50+ entrepreneurs as possible create new businesses.

We hope you’ll join us achieve this worthwhile mission.

For more specific information about how your support can help change the lives of the over 50 entrepreneur, click here to find out where your money goes.