Who we are

The Prince’s Initiative for Mature Enterprise is the only national organisation dedicated to providing everyone over 50, who is unemployed or under threat of redundancy, with the support to achieve financial, social and personal fulfilment through sustainable self-employment.

HRH photo - black and whiteThe Prince’s Initiative for Mature Enterprise (PRIME) was established by HRH The Prince of Wales in response to letters he was receiving from people desperate to work but unable to find anyone to employ them – because of their age.

“I knew when I founded The Prince’s Initiative for Mature Enterprise that there were a large number of over 50s who were workless, but was shocked when I discovered the true scale of the issue and challenge.”

Since 1999 we have helped more than 25,000 over 50s who are unemployed or facing redundancy, to explore self-employment.  We offer support through free training courses, mentoring support, networking events and online resources.

“The Prince’s Initiative for Mature Enterprise helps people aged over 50 to get back into the labour market, re-gaining the dignity of financial independence and the satisfaction of self-fulfilment by starting their own businesses.”

We are recognised as the leading authority on supporting enterprise by people over the age of 50.  We work hard to inform and advise on policy for the over 50s to ensure that they have a voice in society and in Government.

“Now more than ever, our economy and society needs the skills and knowledge built up over so many years that older people have to offer.”

Click here to listen to HRH The Prince of Wales talk about his charities and PRIME.

Click here for a copy of PRIME’s Annual Reports