If you’re over 50 and taking your first steps into marketing your own business, take a look at the following presentations which Dr Alan Rae has created as a result of 25 years’ worth of Marketing experience:
What’s your story - Coming up with a story that connects us with the people that we want to sell to is of the upmost importance – find out why in this presentation
Telling it in writing - A fundamental element of maketing, this presentation will cover the ways people are influenced by words and look at how we tell our story in direct mail, online and through PR
Telling it face to face - Selling is not as hard as you think it is. Display passion and integrity and you will be successful. Find out the key things you need to bear in mind in a sales pitch
Telling it online - Find out how to use new media tools and deploy them
* Please note, these small flash movies will not work on Safari
Dr Alan Rae runs consultancy business, Ai Consultants, which focuses on helping companies grow, based on research into the common barriers that need to be overcome. Dr Alan Rae develops training materials and case studies for small businesses and those who want to reach them; his customers include HP, PCWorld and O2, government departments like the DTI and the Welsh assembly government and Business Schools such as Brunel, Southampton and RHUL. Dr Alan Rae has even worked with Virgin Atlantic and BNI. Most of his work is about communication – marketing, motivation and about building the processes that give customers a great experience and build your brand.