Donate Today. Please help and give whatever you can.

There are various ways that you can donate to The Prince’s Initiative.  A gift from you could make all the difference to unemployed over 50s who are struggling to pay their bills, find work and want to feel fulfilled. Your support is important to us as we receive no government or lottery funding.

Make an online donation


Make a donation over the phone

Call our fundraising and partnerships team on

0845 862 2023

to make your donation over the phone.

Donate via post

You can put a donation in the post by making a cheque payable to PRIME and send to:

1-6 Tavis House,
Tavistock Square,

Donate using Everyclick.

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Major Donations – Major gifts to The Prince’s Initiative ensure that we can offer support to the 3.5 million workless over 50 year olds in the UK today. Without the support of individuals and organisations who give over £5,000 per year, many of the services and resources we offer would not be possible.

Trusts and Foundations – The Prince’s Initiative’s work would not be possible without partnerships with a wide range of charitable trusts and foundations. We are currently building up relationships with generous trusts and foundations, but we are in the very early stages. This essential support allows us the freedom to develop and grow, as well as strengthen and invest in our work for the future.

Give Shares – Giving shares is a great way to donate to The Prince’s Initiative; it’s tax effective and makes great use of windfall shares from a privatisation or demutualisation, or small amounts of shares.

Gift Aid -  You can make your donation worth even more to us by simply filling out our Gift Aid form. This scheme means charities can reclaim tax on all gifts and all you have to do is fill in the online form. It will increase any donations you make to The Prince’s Initiative by a significant amount with no extra cost to you.

Fundraising -  From quiz nights to sponsored cycle rides, dress-down days to bake sales – fundraising at work for The Prince’s Initiative is hugely fun and rewarding.

Give a car – If you own an old car that’s merely gathering dust in the garage, why not donate to The Prince’s Initiative through giveacar? Unwanted cars are collected free-of-charge by Giveacar and either sold through an online auction, or disposed of in an environmentally friendly way at an Authorised Treatment Facility. Proceeds from the sale are donated to a charity of the donor’s choice, with ‘bangers’ that are scrapped still netting an average of £100 for the chosen cause.

As a member of the Fundraising Standards Board, The Prince’s Initiative promises to adhere to a strict set of codes and a Fundraising Promise, which commits us to treating our supporters with respect, fairness, honesty and clarity in all our fundraising activities.

If you have any questions about donating please do not hesitate to call us on 0845 862 2023 or email

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