Collaborate to Accumulate

Why should small businesses be thinking about opportunities for ‘coopertition,’ as opposed to competition with other businesses?

The road to growth is paved with partnerships – successful businesses rarely operate alone. They collaborate with other businesses and people within and outside their supply chains to establish mutually beneficial alliances. They do this because they know that partnering can leverage their own competencies and those of others to help propel their growth.

Collaboration is a watchword for the 21st Century. We have discovered that working together and engaging with complementary, non-competing businesses is always more powerful than working alone – we collaborate to accumulate. Even when there are elements of competitive overlap, so often found in the multi-faceted service businesses of today, we should be thinking about opportunities for ‘coopertition,’ as opposed to competition.