Who we are

was established by HRH The Prince of Wales in response to letters he was receiving from people desperate to work but unable to find anyone to employ them – because of their age.

“I knew when I founded The Prince’s Initiative for Mature Enterprise that there were a large number of over 50s who were workless, but was shocked when I discovered the true scale of the issue and challenge.”

We are now a part of Business in the Community and since 1999 we have helped more than 28,000 over 50s who are unemployed or facing redundancy, to explore self-employment. 

Click here for a copy of PRIME’s Annual Reports