The Prince’s Initiative is pleased to have a number of Ambassadors who support our organisation


Nick Hewer

Ambassador - Nick Hewer 2A British former public relations consultant turned television personality, who lives in Northamptonshire, England. He is probably best known for his role as Alan Sugar’s advisor on the UK version of the BBC television show The Apprentice. In January 2012, he replaced Jeff Stelling as the host of the Channel 4 television programme, Countdown.


“I support The Prince’s Initiative’s work in helping mature entrepreneurs on their journey into business creation.  We are all living longer and many of us do not want or can’t afford to stop working – it makes sense to use all the skills, knowledge and experience gained through a working life to become self-employed.  Later in life self-employment can offer independence, flexibility and an income, which many mature workers need. This is an important initiative that His Royal Highness founded and one that I support wholeheartedly. ”




Carl Hopkins

Star of Channel 4’s ‘The Secret Millionaire’, Carl Hopkins is a Yorkshire-based entrepreneur and marketing ‘guru’ with over 25 years’ experience. Since selling his marketing agency JDA, Carl has developed several businesses including a development consultancy, a recruitment agency, as well as a Community Interest Company that prepares people for the world of work. He has also become an ambassador for Enterprise and is currently working with Business Secretary, Rt Hon Vince Cable MP, as a member of the Entrepreneurs’ Forum to help and advise the government on the new business policies.

“With the retirement age getting progressively older and pensions getting smaller, those aged 50 and over need to think of other ways to finance their futures. I am honoured to be an ambassador for The Prince’s Initiative, the only national organisation dedicated to offering support to the over 50s who are unemployed or facing redundancy, to explore self-employment. I look forward to empowering the over 50s, a demographic which is a great untapped resource of experience that could benefit the economy.”

Alison Cork

Entrepreneur, TV presenter and writer, Alison Cork is an expert in the art of home making and has been called the Oprah Winfrey of home, as well as Britain’s answer to Martha Stewart. Alison launched her online homeware range www.alisonathome in 2012 following a successful career in interior design and she is a champion of British craftspeople and suppliers, working to promote British manufacturing. Alison’s expertise regularly features in the national media as she writes weekly interiors columns for several national newspapers including The Daily Telegraph, The Times and London Evening Standard. She has also presented and written numerous TV shows such as Channel 4’s Secret Removers, ITV’s Home In The Country and Channel 5’s Domestic Magic.

“I am really proud and delighted to be working with The Prince’s Initiative, helping mature people explore the possibility of starting their own business. Here is a sector of society that can contribute a unique and dynamic combination of experience, wisdom and energy and it is up to us to recognise and help unleash that power for the benefit of all society.”

Rosemary Conley CBE 

RC Publicity shot H&SThe UK’s foremost diet and fitness expert, Rosemary Conley CBE has more than 40 years’ experience in helping people to lose weight and get fitter. She has written 35 best-selling books and presented 31 fitness DVDs/videos, with total sales of which exceed 9 million. Rosemary’s franchised Rosemary Conley Diet and Fitness Clubs celebrates its 20th anniversary in 2013 and as part of her fitness empire, Rosemary has established the Rosemary Conley Diet & Fitness magazine, an online slimming club, a range of low-fat food, and in January 2010, Rosemary launched, a free-to-view online health and fitness TV channel.

In January 2004 Rosemary was awarded a CBE for her services to the fitness and diet industries and whilst Rosemary is a Patron of several charities she has a particular passion for supporting Steps, a Leicestershire charity offering Conductive Education for children with cerebral palsy and Down syndrome from across the East Midlands.

 “I am delighted to be supporting The Prince’s Initiative for Mature Enterprise, a charity helping the over 50s realise their ambitions to be their own boss and create a sustainable and profitable business. The over 50s have a wealth of experience and the right attitude to make any business venture a complete success.  Age should never be an obstacle to leading an active and healthy lifestyle and mature people who want to set up their own business but are worried about their age should put those thoughts behind them.”

Kelly Hoppen

Having started her business at the age of 16, Kelly Hoppen MBE has gone onto become a globally renowned designer and entrepreneur. Her celebrated design studio has created interiors for the homes of international high-profile clients and commercial clients including Rhodes W1 Restaurant in London and LUX* Belle Mare in Mauritius, as well as an ever-increasing line of products from furniture to bathroom fittings. Beyond the design studio, Kelly has gone onto publish several books, collaborated with various brands, including Honda, Siemens and Hotpoint, presented her own TV Series on channel 5, and has also set up The Kelly Hoppen Design School, offering students to the opportunity to learn the skills of the trade. Kelly is an ambassador for the Government’s GREAT campaign, she works with the UK Trade & Investment department and other parts the government – as an adviser and mentor to small businesses – and has been awarded with several accolades, in particular an MBE for services to interior design.

“Age shouldn’t be a barrier to becoming a successful entrepreneur and the over 50s have the right skills and experience to create successful and sustainable businesses. SMEs are the backbone of the British economy and working with The Prince’s Initiative, I hope to inspire even more mature people to set-up their own enterprises.”